DreamWorks Pictures (also known as DreamWorks SKG or DreamWorks Studios, commonly referred to as DreamWorks) is an American film production label of Amblin Partners. It was founded in 1994 as a film studio by Steven Spielberg, Jeffrey Katzenberg and David Geffen (together, SKG), of which they owned 72%. The studio was formerly distributing its own and third-party films by itself. It has produced or distributed more than ten films with box-office grosses of more than $100 million each.
In December 2005, the founders agreed to sell the studio to Viacom, parent of Paramount Pictures. The sale was completed in February 2006 (this version is now named DW Studios). In 2008, DreamWorks announced its intention to end its partnership with Paramount and signed a $1.5 billion deal to produce films with India's Reliance Anil Dhirubhai Ambani Group, recreating DreamWorks Pictures into an independent entity. The following year, DreamWorks entered into a distribution agreement with Walt Disney Studios Motion Pictures, wherein Disney would distribute DreamWorks films through Touchstone Pictures; the deal continued until 2016. As of October 2016, DreamWorks' films are marketed and distributed by Universal Pictures. Currently, DreamWorks operates out of offices at Universal Studios.
DreamWorks' animation arm, DreamWorks Animation (which currently owns the DreamWorks trademarks), was spun off in 2004, and as of August 2016 is a subsidiary of NBCUniversal. Spielberg's company continues to use the DreamWorks trademarks under license from Universal Studios.
The DreamWorks logo features a boy sitting on a crescent moon while fishing. The general idea for the logo was the idea of company co-founder Steven Spielberg, who wanted a computer-generated image. Illustrator Robert Hunt was commissioned to execute the idea as a painting, and he used his son as the model. The logo was then turned into a motion graphic at Industrial Light & Magic, in collaboration with Kaleidoscope Films, Dave Carson and Clint Goldman. It was animated by ILM animation supervisor Wes Takahashi. Music accompanying the logo to start live-action DreamWorks movies was specially composed by John Williams; the DreamWorks Animation logo has music from the Harry Gregson-Williams/John Powell score for the film Shrek (2001). The font is set in Minion Pro Black.