Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants. Based in Canton, Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. It claims to be the world's largest chain of ice cream specialty stores, with 7,500 locations, including nearly 2,500 shops in the United States and over 5,000 in other countries as of December 28, 2013. Baskin-Robbins sells ice cream in nearly 50 countries.
The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy. The company has introduced more than 1,000 flavors since 1945. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts.
Promotions[]
- Shrek (2001)
- Momo: The Conquest of Time (2001)
- Sinbad: Legend of the Seven Seas (2003)
- Magina (2003)
- Shrek 2 (2004)
- Computeropolis (2004)
- Zina and the Vivid Crew (2004)